communications consulting

strategy

Public relations initiatives
Actively listening to the client, we explore

the why: objectives & justification;
the who: audiences and stakeholders;
the what: developing the plan, key messages, and budget;
the when: timeline & milestones;
the where: those media and influencers will target; and
the how: assets and tactics.

With a comprehensive plan in hand, we create a campaign including clear success metrics. We wrap up by measuring impact and effectiveness, and running a post-campaign analysis for future use by the client.

Tactics: PR assets
News releases, backgrounders, corporate videos, VNRs, and PSAs. Also presentations, speeches, features.

Crisis communications
Because sometimes things don't go according to plan and you need help in communicating what is true and important (for current clients only).

DIY workshops

For nonprofits and small businesses who want to take on a do-it-yourself approach, please inquire about the PR on a Shoestring workshop. It's highly interactive, fun, informative, and - most importantly - gives your people the skills and confidence they need to be successful in supporting your organization..

the company I keep

In my mind, PR at its ideal means telling your organization's best, true, relevant story."