communications consulting

​​strategy

public relations initiatives 
Actively listening to the client, we explore

• the why:  objectives & justification;
• the who:  audiences and stakeholders;
• the what: developing the plan, key messages, and budget;
• the when: timeline & milestones;
• the where: those media and influencers will target; and
• the how: assets and tactics.

With a comprehensive plan in hand, we create a campaign including clear success metrics. We wrap up by measuring impact and effectiveness, and running a post-campaign analysis for future use by the client.

tactics:  PR assets
News releases, backgrounders, corporate videos, VNRs, and PSAs.  Also presentations, speeches, features.

crisis communications 
Because sometimes things don't go according to plan and you need help in communicating what is true and important (for current clients only).

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DIY workshops

For nonprofits and small businesses who want to take on a do-it-yourself approach, please inquire about the PR on a Shoestring workshop. It's highly interactive, fun, informative, and - most importantly - gives your people the skills and confidence they need to be successful in supporting your organization.

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the company I keep

Boston Center for Adult Education | BASF | Brodeur Partners | CREA Conference  | Danimer Scientific | Grace Episcopal Cathedral | Green Bear Group | Green Sports Alliance | Natural Resources Defense Council | Recycle for Good | SLAC/US Department of Energy | Center for Advanced Study in the Behavioral Sciences at Stanford University | Seattle Mariners Baseball Club | Tyson Foods | United Way of Mass Bay | Weber Shandwick Worldwide (nee The Weber Group)        *abbreviated list

In my mind, PR at its ideal means telling your organization's best, true, relevant story."